For retailers · CRM development
CRM development for solar companies
Every lead from Facebook, Google, your website and Solar Retailers Australia lands in your CRM in seconds, goes to the right person and gets a reply while the homeowner is still keen. Synced with Pylon.

New lead · 9:41 am
HubSpotSolar and battery quote
Homeowner in Ballarat Central VIC 3350
- Added to the CRM and de-duplicated2s
- Assigned to the Ballarat sales rep3s
- SMS and email sent to the homeowner12s
- Pylon project created15s
Lead intake automation
From ad click to CRM in seconds
We connect every place your leads come from, so nothing sits in an inbox or a spreadsheet.
- Lead sources
- MetaFacebook and InstagramLead ads and Messenger
- Google AdsGoogle AdsLead forms and calls
Solar Retailers AustraliaSolar Retailers AustraliaQuote requests in your areas
Your websiteContact and quote forms
Calls and emailsLogged, never lost
Your CRM
Every lead in one place, in seconds
Created automatically, duplicates merged, tagged with the source, campaign and ad that produced it.
- HubSpot
- Automations
Assigned to the right repBy postcode, product and workload
SMS and email in under a minuteWhile the homeowner is still keen
Pylon design startedCustomer and address carried across
Webhooks to your other toolsAccounting, calendars, team chat
Reporting by sourceCost per lead and close rate
Works with your CRM
Zoho, HubSpot or Salesforce
We build on the CRM you already use, or help you choose the right one.
Good value and flexible, with strong automation. A popular choice for growing solar businesses.
- HubSpot
Easy to use, with marketing and sales in one place. Great for nurturing leads that are not ready yet.
For larger teams with several branches, complex approvals or detailed reporting.
No CRM yet? Tell us in the form and we will recommend one that fits your team and budget.
Pylon integration
Your CRM and Pylon, working as one
Pylon is where many Australian solar businesses design systems and send proposals. We connect it to your CRM so nobody types a customer in twice.
- A qualified lead becomes a Pylon project with the customer and site address
- Proposal sent, viewed and signed updates the deal stage automatically
- Signed proposals create the job and hand over to installation
- Reports show proposals sent and won by rep and by lead source
Your CRM
Contact, deal and stage
Design and proposals
Project, design and proposal
- Customer details copied once, never retyped
- Proposal status flows back to the deal
Workflows, webhooks and automations
The busywork, done for you
Rules that run in the background, so your team spends its time on calls and site visits.
Lead routing
Send each lead to the right person by postcode, product, team or round robin.
Speed to lead
Instant SMS and email to the homeowner, and an alert to the rep, the moment a lead arrives.
Follow-up sequences
Reminders and nurture messages for quotes that go quiet, stopped automatically when they reply.
Duplicates and spam
Repeat enquiries merged into one contact; junk and test leads filtered out.
Webhooks and integrations
Connect accounting, calendars, team chat and job management, in and out.
Site visits and bookings
Booking links and calendar sync so homeowners can lock in a time themselves.
Want more leads to feed it? See advertising and lead generation.
Expression of interest
Tell us about your sales process
A few questions about your business, your CRM and where your leads come from. We will come back with a plan.
- 1We call you within one business dayTo understand your business and goals.
- 2Free discovery chatAbout 30 minutes, no obligation.
- 3A clear plan and priceWhat we would do, how long it takes and what it costs.
Questions
Which CRM should we use?
It depends on your team size, budget and how you sell. Zoho CRM suits many small to mid-sized solar businesses, HubSpot is strong when marketing and follow-up matter most, and Salesforce fits larger teams with complex processes. We recommend one after the discovery chat.
Can you work with the CRM we already have?
Yes. Most projects improve an existing CRM: connecting lead sources, cleaning up the pipeline and adding automations.
Do you integrate with Pylon?
Yes. We connect Pylon with your CRM using Pylon’s integration options, so new leads become Pylon projects without retyping and proposal progress shows on the deal.
How quickly do leads reach the CRM?
Within seconds of the form being submitted, for Facebook and Instagram lead ads, Google Ads lead forms, your website and Solar Retailers Australia.
Can you move our existing customers and leads across?
Yes. We map and import data from spreadsheets or your old CRM, and check it with you before going live.
Who owns the CRM and the data?
You do. Everything is set up in your own accounts, and you keep full access if you stop working with us.